The impressum may be a largely unfamiliar concept in North America, but it’s a legal requirement for businesses that operate in German-speaking countries. Many website owners around the world must disclose their identities và tương tác information in an impressum.

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Read on lớn find out what an impressum is, whether or not you need one, & how khổng lồ create an impressum for Facebook.

Table of Contents

What Is an Impressum?

An impressum is a statement of ownership & authorship of nội dung, which is legally required lớn be put on published online và print media in German-speaking countries. For businesses with an online presence, an impressum means disclosing the tương tác information of the website or business owner, as well as basic information about the company.

“Impressum” is an adopted German word with Latin origins, meaning “to impress or to engrave sầu.” The closest English equivalents to lớn “impressum” are:

“legal notice”“imprint”“masthead”“about us page”

Do I Need an Impressum?

According to the German Telemedia Act, you need an impressum if you operate a commercial website (including business social media pages) in Germany, Austria, or Switzerl&, regardless of whether you have a .de domain name or not.

An impressum is similar to lớn a business’s privacy policy. However, privacy policies are more extensive và required in more countries.

Keep in mind that an impressum is not required for private pages, such as a personal blog that doesn’t generate income.

What Should I Write in an Impressum?

According to lớn the Teletruyền thông media Act, you should include the following in an impressum:

Name of the owner or manager of your business/pageRegistered business addressLiên hệ information (e.g., phone number, gmail address)Business registration information (including register name & registration number)VAT ID number or trade registry number if applicable

Impressum và Facebook

Many businesses have their own websites as well as social media pages. Facebook added a feature that allows users to lớn create their own impressum on a public page so that businesses in German-speaking countries can easily comply with the law.

What Is an Impressum on Facebook?

An impressum on Facebook is a section on the “About” page that displays a business’s contact information and legal identification numbers. Facebook allows users khổng lồ input đầu vào up to 2,000 characters for their impressum, after which the text is shortened, và a liên kết to the complete impressum is added.

Facebook’s Pages, Groups, and Event Policies require page administrators to lớn obey all applicable laws & regulations. This means if you’re subject to the Teletruyền thông media Act, Facebook requires you to lớn include an impressum on your page.

Impressum Facebook Examples

There are different ways khổng lồ write và present an impressum for your Facebook page. The following Facebook impressum examples vary in wording and formatting, while still meeting the requirements for an impressum.


Audi’s Facebook About page features their impressum, which includes the names of board members, tương tác information, business register name & number, and VAT ID. They provide additional contact information & resources for users who want to find out more about their fuel consumption data.


An impressum can contain additional information about your business, as long as you’ve included the required elements. As seen in the example, Audi’s impressum places a dispute resolution disclaimer between the business’s VAT ID & mailing address.


Birkenstock’s Facebook About Page features their business description & impressum. Although they have sầu a relatively short impressum, they provide the required business & liên hệ information.


You can vary the length of your impressum & the order of information as long as the required information is presented.


Allianz’s Facebook About page includes their business description & impressum. They provide information about their staff và business, along with liên kết to lớn their full impressum, privacy policy, và Instagram page (not pictured).

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Impressum are also referred to lớn as “imprint” or “ credits” on websites, as seen in the example. Consider linking your Facebook impressum to lớn your website’s full imprint or impressum page for your users’ convenience.

How lớn Add an Impressum on Your Facebook Page

Here’s how to add an impressum to your Facebook page:

Clichồng Pages in the left menu of your News Feed.Go to your Page và cliông xã Edit Page Info.Scroll down to the More section & enter your business information in the Impressum field.Click Save sầu Changes.

Impressum Examples

Impressum on websites also come in different styles for different businesses. Check out the impressum samples below to lớn get ideas of how lớn format your impressum.

Swarovski — Online Shop Impressum

Swarovski’s imprint has all the required elements of an impressum, including business và liên hệ information for their Switzerl& office. They also provide contact information for their US office for US users.


It’s a good practice for multinational companies with English websites lớn post their impressum if they also operate in German-speaking countries.

Even though English-speaking countries don’t require an impressum, Swarovski includes an impressum on their international English trang web, because they also operate in Switzerlvà, as seen in the example.

ABB Group — Website Impressum

Engineering firm ABB’s impressum specifies that their website is owned by the ABB company, and provides company details including the CEO’s name, business address, tương tác information, and business registration information.


Follow this example by identifying who manages or owns your trang web. If your trang web is maintained by a third-party organization, include their contact information as well.

7132 Silver Restaurant — Disclaimer Impressum

7132 Silver Restaurant’s impressum and disclaimer page features liability and privacy disclaimers in addition to their impressum. They also provide information about the third-buổi tiệc ngọt organization that developed their website.


Like in the example, you can choose lớn include your impressum in your disclaimer, or simply provide a link to lớn the impressum page if it’s too long.

Next Steps

Now that we’ve sầu walked through what an impressum is và how lớn create one, let’s revisit what you need to know about impressum:

An impressum is a statement of ownership & authorship.An impressum helps combat spam and disinformation by holding creators responsible for their content.An impressum is legally required for commercial sites operating in Germany, Austria and Switzerl&.A standard impressum text includes names of the business/website owner, business tương tác information, and any government-issued identification or registration numbers.

Before creating your impressum, consult other impressum resources or Review the Teletruyền thông Act for detailed descriptions of the requirements.

When writing your impressum, you can draw inspiration from impressum examples.

Finally, display your impressum in conspicuous places on your trang web or Facebook page to lớn comply with German laws.